They do say good things come to those that wait. After many years of deliberation and watching the cycle scene grow from a few questionably dressed blokes with daft hand signals to the international phenomenon it is now, we felt the time to launch our lifestyle cycle brand was finally right. And what better place to do it in style than at the Spin Cycling Festival at London Olympia from 12-14th May 2017!
Here are our highlights from the weekend… What were yours…?
- Celebrating art and cycling
Given that the majority of our designs are inspired by masters of the art world such as Picasso, Matisse and Warhol, we loved being situated right next to the Festival’s Art Hub, where we could watch Eliza Southwood‘s beautiful ‘Peloton Doodle’ develop over the three days and ‘pull a fast one’ with Huddersfield Screen Printing Co and Beachomatic to create our very own ‘Spinderella’ print which will take pride of place on the office wall!
- The music
Not only do we have a background in art, design and fashion, we also have a real passion for music (which some people might misunderstand as an unhealthy obsession…). We were far from disappointed by the funky sounds that filled the exhibition hall over the whole weekend, which included some of our favourite tracks from the likes of James Brown and Thelma Houston. We were also delighted to see Hackney GT taking their turn on the decks!
- Making new connections…
We all know that exhibitions and conferences are ideal “networking” opportunities but it’s so much more fun (and some might argue more fruitful) when it’s done in a much more organic way. We felt privileged to be sharing our ‘turf’ and making new connections with similarly lifestyle-focussed and inspiring companies like Dry Patch. Plus we’re now also very excited about the possibility of a hot, sunny cycling holiday with Greek Cycle Holidays…!
- … and bumping into old friends
It’s not all about making new connections though. Not only did we get to share a space (and our sweets) with the lovely Jura Cycle Clothing who we had met at a previous event, we also randomly bumped into people from our local cycling clubs and got to speak to exhibitors that we had previously been customers of. Now of course we have even more friends and contacts to connect with at the next event!
- Bike porn indulgence
When we’re not designing clothes and actually riding our bikes, we love nothing more than to get our hands dirty maintaining, restoring and building our own bikes. So we couldn’t resist the opportunity to drool over exciting frames made from interesting materials and find out about new technologies that other frame builders are currently experimenting with. We also (obviously) couldn’t resist speaking to Cole Coatings about their beautiful bicycle finishes to inspire our own vintage bike restoration projects…
- Watching the Giro d’Italia on the big screen
We’re not sure we’d actually count hosting a stand at the Spin Festival as “working”, but even so, it can be a bit disappointing to feel like you’re missing out on watching one of the greatest cycling races in the sporting calendar. So we were delighted that the lovely Spin folk had it covered with the Giro d’Italia playing on the big screen all weekend and wonderful deckchairs to relax in! Of course we didn’t spend much time there, but we wish we could have done, especially with it being conveniently located next to the Camden Town Brewery…
- Being part of such a great cycling community
Not only did the other exhibitors and organisers make the whole weekend a really enjoyable experience, we couldn’t write a blog post without mentioning our wonderful current and potential customers. We loved the diversity of interests, abilities and ages of people attending the show, from the little kids running around in cycling kit inspired by their heroes, to the wonderful 82 year old enthusiast who told us all about his cycling adventures over the years and who still gets out on his bike once a week. What an inspiration! We hope to still be doing the same at his age…
So all in all, a good time was had by us all. We’re already thinking about our stand for next year and designing new products to share with you… We look forward to seeing you there!
Team Saddle Rags